Governance can be defined as a way a company establishes and sustains the social networking practices by integrating them into the corporate culture. You should note that this is an evolution of the ‘social media’ into the business. You should not take anything on this post as legal advice.
Create governance team
Nowadays, every business is serious about the social media governance and its integration into the corporate culture. Thus, your governance team needs to reflect a section of the organization. Moreover, it should be a center of business excellence. Remember never silos work. Your team should gather a diverse talent, including customer service, marketing, IT, human relations, and legal to share and establish best practices. In this way, you create benchmarks for success. At the same time, you can humanize the brand and drive business results.
Establish social media policy
It is vital to have this policy if your business does not have it. Without it, you are in danger of leaving it to a single employee to redefine your brand. If your enterprise was an early adopter of the new media, it is time to have the policy updated. These laws are catching up to effects of the large amount of communication, conversation, and marketing taking place on different platforms such as Twitter, LinkedIn, Facebook, blogs, and many more. Your guidelines and policies should reflect those clarifications and changes. It is crucial to invest and get your policy right.
Unlike the social media policy that establishes limits and rules of online social engagement, you need a reference that offers examples on what you need to do on the social networks. These templates provide suggestions on the way to make your projects consistent and professional.
Crisis management plan
At some point, your business is likely to have a crisis. This requires it to master the business’s social networking resources. You need to prepare for a crisis in case it happens you are sorted. This is inclusive of a response chat. You should develop a mechanism that triggers a communication crisis within the organization.
Without taking suspense of impending court decision, the ownership of social media accounts is subject to litigation and debate as it is not clearly defined. Thus, you need to agree between business partners and employers. You need to dispel the legal uncertainty and ambiguity.